Bruce Bale CEO, Sportdec

  • He has now worked in sports, technology and gaming for over 15 years, and prior to Sportdec, was Head of Social Games & Development at Sky Betting & Gaming (acquired by CVC Capital from Sky Plc in early 2015). Before that, Bruce led Facebook’s gaming team in EMEA – based in Dublin, having previously managed European operations for social gaming startup Lionside (sold to DeNA in June 2011).

    His earlier roles included Head of Sports & Partnerships at Viagogo, Head of Partnerships at West Ham United, and Sports Business Consultant at Deloitte (advising clients including Premier League football clubs and leading sports governing bodies). Bruce began his career at Elland Road, working in the commercial team at Leeds United from 1999-2003


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